Professional Services To ​Enhance ​
​Your Online Presence​

Many people feel pressured to choose whether they want a great design company or a Search Engine Optimization (SEO) Company. Not with us; we are a full-service CT web design agency that does both with professionalism and affordable pricing. Our focus is to help you educate and sell your audience with elegance.

​When someone lands on your website, they should be able to navigate and interact with ease. A cluttered or non-functioning website could cause immediate loss of the potential customer. Our design and marketing experts make sure that your site provides needed content in an elegant way while also ranking at the top of the Google search results. 

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Looking for a contactless interaction? You’ve come to the right place! We offer all services online or through the phone.

Why Choose Northland Marketing?

 We create all of our website design inhouse, even the most intricate requests will be processed internally. We do not use the standard boring cookie-cutter templates that have been slightly modified to fit a client. However if you have an existing site, we can work with any platform including: Weebly, Wix, WordPress etc.
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We place the utmost importance on media, content, and keywords that will allow your website to lead in the search results. This is important for client generation because you want potential customers to find your web page first. Every page that ranks above yours will most likely be viewed first, resulting in the probable loss of a client to competition.

Do Your Rivals Rank Higher On Google?

Have you ever clicked to the second page of Google when searching for something? Have you ever scrolled halfway down the first page and decided to change your search terms? Have you searched the service you provide in your area lately; how do you compare to your competitors? Google My Business

It is crucial that you rank as high as possible in any search term so that you raise your chances of being seen. Consumers are looking to find satisfactory results as fast as possible. If the potential client determines that the first listed website was sufficient, then their search ends there. This is devastating for business, if your services were not listed first. You did not even get the chance to compete because your site was never viewed. If your page does not even come up for the keywords that were searched, you have entirely lost all competitive power. This is why SEO is important.

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Another factor is that nowadays most people utilize their mobile phones to search for services. When they find what they are looking for, they often use the phone number or directions right from the map listing. If a particular business does not have this information readily listed, they could lose the customer.  There are a number of ways to reach potential customers, but a top ranking google search is predominant. 

Understanding Google Maps

Google Maps now has a searchable feature so it is necessary to be listed there for visibility purposes. This feature can be used directly in the app, and a search might include something such as Web Design Avon CT to see where the closest agency is located. You can get your business listed yourself by claiming it and adding your information. Google your business and then look for the map listing and click the claim button. If your information is already listed, make sure that it is all there and accurate.

​While this is only the tip of the iceberg, it is a good intro to Google Maps Listing. If you would like the full maps listing service contact us today for current deals!

The Best In SEO Services Hartford, CT

SEO is Search Engine Optimization. What does this mean? This occurs when consumers find your website through search engine results (ie. Someone searches “Web Development in CT” and finds Northland Marketing.)  There are nearly 200 different elements to the algorithm, and they frequently change. There is a whole science to the visibility in google searches that consists of webpage speed and security, mobile phone compatibility, and the quality and length of content.

​Your web pages must load quickly within a stable platform in order to keep the viewer, and also to prove that it is a quality site. Many viewers will leave a site within 10 seconds or less if it is not sufficient. It must be mobile phone friendly as these days most consumers are only using their cellphones. Have you checked what your website looks like on a mobile phone recently? If not, go ahead and do so.

The information on your pages also play a key role in ranking your site. If appropriate keywords are not used throughout then the site will not display during searches. This can be tricky as there are a number of different search terms that can be used. Your page needs to appear and rank highest, for all of these different search terms. This is where our marketing experts come in and research the terms used in your prospective area, and how to incorporate them within the content.

Understanding Google Ads VS. Facebook Ads

If done right, Google Ads and Facebook Ads can generate a lot of revenue. However, the platforms are used in different ways and if this is not implemented correctly it can be a waste of money. 

Facebook Ads are generally utilized for a promotion or a strong incentive to interest the audience and convince them to visit your web page. Facebook Advertising is usually cheaper but it is advertising to an audience that is not currently shopping, instead they are browsing Facebook. It is a good way to spread recognition and spark interest in those who may not otherwise desire your services. 
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Google ads will be targeting those who are already searching on the web and most likely have the intent to buy something. Ads appear as the very first results from a search, even above the Local Map Listing, and have a higher probability of being seen and clicked on.